Android app screenshots tips
DESIGNING GOOGLE PLAY SCREENSHOTS
For those following along with our other posts on Google Play app store optimization, many of the elements of an app listing, the metadata like the Google Play app name and descriptions, are directed by which features are most sought after and differentiate an app.
Creating an app listing that targets specific searches from a specific audience even impacts creative elements including app icon design and Google Play screenshots.
The app’s best features
This theme of focusing on the most in-demand features continues in Google Play screenshot design.
Screenshots play a large role in converting app listing views to users.
Note that screenshots are being featured prominently, without scrolling down (known as “above the fold”) on Google Play.
Potential users (the app’s target audience) are searching the app store using keywords and phrases unique to mobile app store search.
An optimized app title and description will help get an app indexed for a relevant search, and the app icon and screenshots will help convert the searcher to a user.
It is important, then, to highlight features in the app that a target audience is searching for.
Display trending functionality
Screenshots do what the icon and descriptions can’t. They provide a way to show a potential user what an app does, and what its best features are instead of tell them.
Show them what they care about first.
The market is who defines what the most searched for features are, and how they refer to these features.
Is the target market using “photo collage” or “photo blender”?
As expected, there are search terms that maintain a high level of interest, and terms that gain popularity. The app store is dynamic, and adjusting screenshots to meet the current demands of the market can pay dividends.
We see significant trends at least seasonally, and often monthly in various categories and app types.
Screenshots for all devices supported
Similar to creating screenshots that highlight in-demand features, support of specific devices is a feature that must be communicated. The way to communicate support for a device size or type is by including screenshots in the format of the device.
Google Play makes this easy, by creating an option to include screenshots for the 7″ and 10″ tablets.
Google Play screenshot guidelines
Google requires 2 screenshots for each supported device, up to 8. Use all 8 for every device supported.
Aside from the technical requirements, the restrictions on design are limited!
Publishers can choose to use text to explain a feature:
Or can show how the app can be used:
Or include reviews, awards, or whatever best position the app for conversion.